First Team is a fast-growing sports content firm specializing in media, content development, branding and consulting with properties and corporate partners to implement marketing campaigns for sports events including the Bowl Season Radio national audio platform, multiple college bowl games, The Ben Hogan Award, and other national and regional sports properties.

First Team Ventures uses the power of sports to create authentic programs for its partners that engage with the sports audience and achieve their goals.

We have the ability to design and implement strategic plans to drive revenue and increase exposure through sports with a range of multimedia platforms and creative development.
  • Consulting
  • Sponsorship Sales
  • Original Content
  • Live Production
  • Media – Radio
  • Media – Television
  • Media – Digital Platforms
  • Signage
  • Community Programs
  • Social/Digital Media
  • On-site Activation
  • Hospitality
  • Branded Content

We are sports industry veterans

Brian Estridge

Mike-smaller

Mike Parsons

Our Story

First Team Ventures, founded by Brian Estridge and Mike Parsons, both veterans of the sports media and management industry, features a talented, creative staff focused on relationships and return on investments for their clients. 

Their passion for sports and events has been their trademark for decades. Brian brings 30 years of on-air and broadcast management experience in college sports, the last 24 with TCU.  Mike has more than 40 years of experiences than span athletic administration, marketing, and media, including 35 years at West Virginia University.

The sales and marketing team has more than 50 years combined years in radio, sports sales, and college/professional sports corporate sponsorship marketing experience.