Sports Purpose

Partnerships are built on shared values:

Sports content has a positive impact.

Shield 616

First Team and its partnership with the First Responder Bowl, helped to create a unique sponsorship opportunity for Shield 616. The Colorado-based non-profit provided 694 protection vests to law enforcement officers from Texas and Oklahoma during halftime of the 2019 bowl game in Dallas, a ceremony before a packed college football crowd and a national ESPN audience.

UPMC Hillman Cancer Center

UPMC Hillman Cancer Center used its sponsorship of Bowl Season Radio to tell the story of its world-renown cancer treatment facilities. But they expanded the storytelling in each bowl game to include a feature a cancer survivor from one of the participating teams and included a message to encourage listeners to get a cancer screening soon.